Patrizia moroso biography examples

 

One the Friday before the International Contemporary Furniture Fair, Moroso creative director Patrizia Moroso pulls out a stack of product catalogues, retrospectives of products, and what appears to be a textbook history of her company, now past its half-decade anniversary of designing furniture.

Effusive, with bobbed hair and a bright, expressive face, Patrizia is flush with pride; if it were up to her we would look at the entire trajectory of Moroso, because nothing tells the story of the brand better than historyâ??from the workshop her father opened after WWII to a high-end, haute brand in the seventies, to a courageous, art-and-architecture driven powerhouse in the eighties and nineties.

Today, Moroso is synonymous with forward-thinking design, redefining traditional concepts of the way people interact with space, instead of just making sofas.

Thanks to Patrizia, the firm has earned a reputation as the go-to gauge of tomorrow’s stars. Patrizia