Christian gronroos biography
Christian gronroos biography
Christian gronroos biography children.
Christian Grönroos
Finnish academic
Christian Grönroos (born 16 January ) is a Finnish academic known for his foundational contributions to the fields of service[1][2] and relationship marketing.[3] His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business."[4]
Christian Grönroos is finlandssvensk ('Finland's-Swede').[5] In January , he defended is doctoral dissertation entitled "Marketing of services: A study of the marketing function in service firms." The official opponent was Clas Wahlbin who would become a professor at Linköping University, and rector of Jönköping University in Sweden.[5]
In , Christian Grönroos was appointed Professor of International and Industrial Marketing at Hanken School of Economics in Finland, (Svenska handelshögskolan[6]).
In , he became Professor of Service and Relationship Ma